Seminars
Loyalty Schemes - Their Place in Today's Environment
Speaker: James Burke, James Burke & Associates
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James Burke is a leading retail consultant based in Dublin.
This session will present an argument for and against retailer investment in loyalty schemes which offer consumers discounts, incentives and other benefits in return for increased loyalty by the consumer. and and will explore how both retailers and manufacturers can exploit existing schemes. Examples from around the world will be highlighted as best practice.