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Dare to Howl
Hall: Local Enterprise Office Showcase
Stand: L16
Dare to Howl is an avant-garde Irish fashion brand driven by the mission to bespoke the mind and challenge how fashion is perceived, worn, and valued. At its core, the brand exists to welcome difference, protect individuality, and give power to those who embrace who they truly are. As a sustainable artisan brand, Dare to Howl rejects mass production in favour of a slow, circular approach to fashion. Each piece is thoughtfully crafted with longevity, intention, and impact in mind. High quality, sculptural garments form each collection of unique pieces designed to endure, provoke thought, and honour individuality.
Inspired by the 1950’s poem ‘Howl’ by Allen Ginsberg and reflects the edgy, unapologetic, rebellious and disruptive nature of the brand. The provoking statement of the first line could have been written today, which states “I saw the best minds of my generation be destroyed by madness”. Howl celebrated those that weren’t mainstream and it highlighted the hypocrisy of those who welcomed difference but refused to protect those that were different. Dare to Howl personifies all that ‘Howl’ proclaims, we celebrate diversity in all its forms and the complexity, struggle, and beauty that comes with it. Dare to Howl stands for freedom, inclusion, and the right to take up space in a world that often asks creatives to shrink themselves. Our garments are designed as statements of individuality, offering both protection and liberation to the wearer.
The brand is deeply rooted in values of tolerance, acceptance, and empathy. Dare to Howl stands for those who are seeking to find purpose, meaning, or belonging, and honours those who did not make it on the journey. It challenges the consumer to express themselves in a way that is daring and innovative by combining strength with vulnerability. Freedom, personal space and self expression are fundamental principles within the brand’s ethos, reflected in both concept and silhouette. Wearing a Dare to Howl design will send a clear message for change by asking the consumer to ‘Bespoke the Mind’ ‘Wear the Howl’ ‘Dare to Howl’.
Inspired by the 1950’s poem ‘Howl’ by Allen Ginsberg and reflects the edgy, unapologetic, rebellious and disruptive nature of the brand. The provoking statement of the first line could have been written today, which states “I saw the best minds of my generation be destroyed by madness”. Howl celebrated those that weren’t mainstream and it highlighted the hypocrisy of those who welcomed difference but refused to protect those that were different. Dare to Howl personifies all that ‘Howl’ proclaims, we celebrate diversity in all its forms and the complexity, struggle, and beauty that comes with it. Dare to Howl stands for freedom, inclusion, and the right to take up space in a world that often asks creatives to shrink themselves. Our garments are designed as statements of individuality, offering both protection and liberation to the wearer.
The brand is deeply rooted in values of tolerance, acceptance, and empathy. Dare to Howl stands for those who are seeking to find purpose, meaning, or belonging, and honours those who did not make it on the journey. It challenges the consumer to express themselves in a way that is daring and innovative by combining strength with vulnerability. Freedom, personal space and self expression are fundamental principles within the brand’s ethos, reflected in both concept and silhouette. Wearing a Dare to Howl design will send a clear message for change by asking the consumer to ‘Bespoke the Mind’ ‘Wear the Howl’ ‘Dare to Howl’.
Address
Convoy Enterprise CentreMilltown
Convoy
Donegal
F93 YP22
Ireland
