Vibrant Children & Baby Clothes & Gifts.

We are an Irish Childrenswear brand founded in 2016 by designer Clodagh Pugh. We care deeply about what we produce.  We create unique designs strongly influenced by nature with lots of colour. We have a strong emphasis on gender neutral clothing and a focus on comfort. Our clothes are made from top quality organic cotton jersey which washes well, wears well and stands the test of time allowing our clothes to be passed on. We believe children & babies should be comfortable in the clothes they wear, unrestricted in their movements and explorations and inspired when they see their colourful outfits.  We make a range of leggings, dungarees, shorts, sweaters, dresses, hats, bibs and mittens.

We have a large returning customer base who shop with us as they know they will get lots of wear out of our clothes and they are reassured that they are making a good choice for their child's delicate skin and at the same time the planet. 

We proudly design, cut and sew our products here in Ireland in small batches avoiding waste and mass production. 

We also have an Irish language t-shirt range for babies and children which we design and print here in dublin onto blank organic t-shirts which are made from ethically sourced organic cotton.

We are a sustainable brand. Sustainability is not a trend for us.  It is how we live our lives and how we run our business.  We try our best to make sustainable choices in everything we do in our family life and our business and we share this with our customers via our social channels.  Sustainability is considered in every area of how we run our business from where we source our fabric (Europe), and the dyes used to colour it (GOTS certified) to how we cut our products and where we manufacture (locally).  We use as much of our waste as possible.  Some of our scraps go to textile students, some are used to make sustainable wipes and some are sent to primary and montessori schools. 

We don't mass produce and we try to stay away from seasonal prints.