Pawpear

Hall: DCCI Area Stand: C37
Pawpear is an award-winning, Irish-made stationery brand inspired by the land, language and lore of Ireland. The name comes from the Irish word for paper, páipéar, pronounced “pawpear”.

Founder Kim Whyte spent over 20 years in the creative industries, including years as a stationery designer in London, before returning home to launch Pawpear in 2022. Every design is hand-illustrated in her studio in Co. Waterford and made in Ireland with trusted Irish suppliers, from printing to packaging.

Pawpear’s greeting cards, writing sets and prints are known for being wildly colourful and unmistakably Irish. They are presented across three signature themes: Land & Sea, Flora & Fauna, and Home & Heritage.

2026 Highlights:

  • Winner, Creative Professional, Network Ireland Businesswoman of the Year Awards (national)
  • Finalist, Outstanding Small Business, Small Firms Association National Small Business Awards
  • Finalist, Irish Made Awards 2026 (Irish Country Magazine) for the Pawpear × Book of Kells Winged Creatures collection
  • Winner, Waterford Enterprise Award, and Waterford’s representative at the 26th National Enterprise Awards
  • As seen on Ireland AM (Virgin Media)

Pawpear creates official collaborative ranges with Guinness and Trinity College Dublin’s Book of Kells. It is stocked in over 100 stores across Ireland, the US and the Netherlands, including Dublin Airport.

Address

Knockanore
Waterford
Ireland
The Book of Kells X Pawpear: Winged Creatures Writing Set
A Book of Kells X Pawpear collaboration, the Winged Creatures Writing Set includes 20 sheets of A5 writing paper, printed on one side, and 20 white envelopes.
Mountain Greeting Card Box
The Mountain box of 8 greeting cards with envelopes features colourful illustrations of iconic Irish peaks.
Wild Atlantic Way Greeting Card Box
The Wild Atlantic Way box of 8 greeting cards with envelopes features colourful illustrations that bring to life this magical area of the west of Ireland.
Door Greeting Card Box
The Door box of 8 greeting cards with envelopes celebrates the colour and character of Ireland's front doors.
4 Results
    The Irish design brands coming to a store near you – TheJournal.ie

    The Irish design brands coming to a store near you – TheJournal.ie

    30 Jan 2026 Pawpear Ruth O’Connor, TheJournal.ie (January 2026)
    TheJournal.ie picked Pawpear as one of the Irish design brands to watch at Showcase 2026. Ruth O’Connor praises Kim Whyte’s bold, vibrant illustrations of Irish landscapes, wildflowers and native faun …
    Why Pawpear Feels Different in a Retail World Obsessed With Speed – The Retail Tea Break
    On retail podcast The Retail Tea Break, Kim Whyte talks about building Pawpear, an Irish brand people love: authentic storytelling, steady growth, and why emotional connection keeps shoppers coming ba …
    Pawpear founder Kim Whyte: ‘Whatever’s happening outside my windows inevitably finds its way into the work’ – IMAGE
    Pawpear founder Kim Whyte talks to IMAGE about her rural Waterford studio, reimagining the Book of Kells’ winged creatures, and why a handwritten card still matters.
    Pawpear wins Waterford National Enterprise Award – Waterford City & County Council
    Pawpear was named Waterford’s Enterprise Award winner, going on to represent the county at the 26th National Enterprise Awards in Dublin’s Mansion House.
    Waterford designer Kim Whyte named Creative Professional of the Year – WLR FM
    WLR FM reports on Kim Whyte’s national win as Creative Professional of the Year at the Network Ireland Businesswoman of the Year Awards, chosen from more than 600 entrants across the country.
    5 Results
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