Showcase Fashion Show and Lookbook
A key event on the opening day of Showcase 2026, was the fashion show styled by accomplished fashion stylist and editor Roxanne Parker. Always a favourite event among visitors to the show, the fashion event is designed to celebrate the very best of product at Showcase across fashion, accessories and jewellery and this year’s event was no exception. Shows took place on two occasions during Day One with models showcasing Irish fashion, craft and design at the show in one cohesive visual story which represented both the traditional and the modern, heritage designs and modern pieces alike. Some twenty models showcased 40 looks from the exhibitors at the show and revealed the versatility of the products available to retailers with something to suit all tastes and occasions from occasionwear to business attire to casual clothing.

A key asset to buyers this year is the Showcase Digital Lookbook which represents the 40 curated looks from the show and which makes identifying the different products a seamless experience for buyers. Alongside the runway, this QR-enabled lookbook allows buyers and visitors to explore each look in detail, with clear credits for designers and makers, and the opportunity to connect directly with the brands featured. Designed to be viewed during and after the show, it offers a lasting window into the creativity, quality and character of Irish design to be found at Showcase.

Speaking at the event, stylist Roxanne Parker said that one of her favourite parts about styling the show and creating this edit of Irish design was the ability to get hands-one with examples of Irish fashion that really have the potential to surprise both retailers and consumers when it comes to the quality of their design and manufacturer. “One of the best parts of working on the Showcase 2026 Fashion Show is getting hands-on with pieces that genuinely surprise you - not because they’re loud or over designed, but because they’re thoughtful, wearable and beautifully made.”

Standout pieces for the stylist this year were the knitted maxi skirt by knitwear designer Linda Wilson. “Linda’s maxi skirt feels like a perfect example of contemporary Irish daywear - modern, comfortable and incredibly easy to style. Worn simply with trainers, it hads a relaxed confidence that felt very now.” Roxanne was also impressed by pieces from Mucros Weavers in Co. Kerry including the brand’s tweed baseball cap. “I love the quiet strength of this piece with its clever interpretation of a heritage fabric. It’s familiar but fresh and works effortlessly across a range of looks.” In the same vein, Celtic Tweed’s cream three-piece suit with corresponding overcoat struck a chord with the stylist: “The craftsmanship really shines, and their linen three-piece menswear suits are ideal for modern occasionwear - elegant, breathable and timeless.”

Millinery also played a role in this year’s show with Wendy Louise Designs’ peach bloom top hats bringing a sense of play and artistry to the show. The Síne caps by the FUKIL brand were cool and contemporary additions to the show which also served as a nod to Irish language and identity. Likewise, Brendella’s tartan skirts and trousers, which are all made in Ireland from Irish wool, felt strong and grounded, with real longevity built into the design and great examples of modern heritage design which is proving so popular in international fashion at the moment. “Liz Christy’s Crios loomed woven belts grounded outfits with a sense of craft and purpose - functional, beautiful and quietly distinctive.”
With 77 jewellery brands at the show and 94 accessories brands there was no dearth of choice when it came to choosing accessories and jewellery for the show. “I’m always drawn to pieces that add personality in small but meaningful ways. LaBABA’s wool bag charms by Erin Knitwear which are made from pure new wool are joyful, tactile and a playful riff on the viral LaBuBu.” Kill My Vibe’s large Claddagh hoop earrings struck the perfect balance between boldness and traditional Irish symbolism and the colourful Gaelic slogan socks by Irish Sock Socksciety will bring colour and humour to any wardrobe.
“Together, these pieces reflect what I love most about Irish fashion and craft right now,” says Roxanne. “Clothes and objects made with intention, designed for real life and rooted in creativity rather than trends.”
Missed the fashion shows? Discover our Showcase Lookbook here.
