Tell us a bit about your business and products

Snoozip is an Irish-designed baby and family sleepwear brand created by myself, a mum of three. Known for its clever features and Irish humour, Snoozip combines practicality with personality - from baby onesies with two-way zips to teething bibs with built-in silicone teethers and matching family PJs. Every piece is designed to make family life easier, funnier and full of matching memories.

Tell us a bit about yourself

I'm Aisling Ryan the founder of Snoozip, an Irish baby and family sleepwear brand inspired by the beautiful chaos of early parenthood. I'm a mum of three with a background in retail and have created Snoozip to bring clever, high-quality and humorous Irish designs to families everywhere - from teething bibs with built-in teethers to matching PJs for the whole family. 

Where do you get your inspiration? 

I get my inspiration from real family life - the funny moments, the sleepless nights and the chaos that comes with raising kids. A lot of my designs are inspired by Irish sayings and everyday humour that parents can relate to. I love creating products that feel personal, practical and that make people smile. 

What are your brand values?

Snoozip’s brand values are rooted in family, quality and humour. We believe in creating clever, practical products that make family life easier while celebrating Irish culture and connection. Every Snoozip piece is designed with care, comfort and a touch of craic. 

What do you like most about what you do?

What I love most is seeing families connect through something I’ve created - whether it’s a baby’s first outfit or everyone matching on Christmas morning. Knowing that Snoozip products bring joy, laughter and a bit of Irish charm into people’s homes makes it all worthwhile.

Is this your first time exhibiting at Showcase Ireland?

Yes it is, I'm really looking forward to it. 

Where have your products been stocked to date?

We have featured in the Christmas pop up in Arnotts Dublin and in Carrolls Irish Gifts stores in Belfast, Dublin, Cork, Galway and online.

Is sustainability an important aspect of your business? 

Yes, sustainability is a key part of Snoozip’s design process. Our baby onesies and bibs are made using organic OEKO-TEX certified cotton and food-grade silicone, ensuring that they’re safe for babies and gentle on the planet. We focus on high-quality, long-lasting products that are designed to be loved, reused and passed down to others.

What's new for Showcase 2026?  

January 2026 marks Snoozip’s first time exhibiting at Showcase and we’re really excited to showcase our bestselling organic cotton onesies with two-way zips and our clever teething bibs with built-in silicone teethers. Both ranges are designed to make life easier for parents while keeping Snoozip’s signature mix of Irish humour and quality.