Tap into the Booming Global Self-Care Trend
Natural, active, vegan, clean, cruelty-free, sustainable, eco-positive, nourishing, holistic, chemical-free, non-toxic, pure, skin-loving, safe, effective, antioxidant-rich, sleep-aiding, anhydrous, at-home skincare…
If these are some of the characteristics your customers seek in their products then Showcase is the place for you this February as the self-care and wellness market looks set to grow between five and ten percent this year.
Belfast based ecommerce fulfilment platform Selazar works primarily with small to medium enterprise-sized retailers throughout the UK. The company’s latest report finds that, because of the pandemic, health and wellbeing has become a major priority for consumers with everything from gut health to immunity improvement coming into focus. Selazar’s research shows that trusted brands, brands active on social media, those utilising eco-friendly packaging and those with socially conscious attitudes will appeal to consumers this year.
In-home wellness has become a growing trend as countries around the globe locked down during the pandemic and consumers began to look after themselves at home in the absence of salons. Sleep has become a priority as rising stress levels and changing lifestyles have also given rise to a corresponding explosion of sleep-related products - with everything from sleep sprays and balms to eye masks and journals proving popular with customers.
A McKinsey & Co. report from April 2021 estimates the global wellness market to be worth more than $1.5 trillion (€1.3 trillion approx.), with annual growth of 5 to 10 percent, and says that “a rise in both consumer interest and purchasing power presents tremendous opportunities for companies”. The global management firm identifies six “dimensions” of wellness that consumers are concerned with - better fitness, health, nutrition, appearance, sleep and mindfulness.
Among the exhibitors at the RDS you’ll find established and emerging brands focused on creating the very best self-care products on the market. Whether you are looking for skincare, bath products, body creams, shampoo alternatives, sleep sprays, beard oils, pure soaps, essential oil diffusers or bamboo pillowcases there is an incredible range of products at Showcase. From literary lip balms to donkey milk soap and back via award-winning skincare and solid perfumes we’ve got you covered.
Here are seven ideas to get you started:
Originally established in 2017, O’Reilly rebranded in 2021 and turned her hand to creating a more circular and sustainable brand. The brand is committed to creating vegan, cruelty-free products that are as eco-friendly as possible with a strong focus on eco-friendly packaging as well as a bottle return and refill scheme. The Herbal Earth range includes the award-winning No.42 Antioxidant Facial Oil, the No.26 Exfoliating Cleansing Powder and the No.25 Deep Cleansing Oil. The products are essential oil and nut oils free.
Find Herbal Earth at Stand J27
Hawthorn Handmade Soaps
Hawthorn Handmade Soaps are made in a custom-built production facility on a family farm in the west of Ireland using 100% natural plant seed oils and butters blended with essential oils. The products have been carefully formulated to produce skin nourishing effects and are made from the highest quality botanical ingredients. The product containers are made from easily recyclable materials and the founders are passionate about preserving the biodiversity of the landscape by using sustainably sourced ingredients alongside easily recycled packaging.
Find Hawthorn Handmade Soaps at Stand J34
Jo Browne is an award-winning eponymous brand creating luxury products in Co. Carlow. Established just three years ago the brand has made a mark on both consumers as well as the media and the founder has won several national awards as well as a nomination for an Entrepreneur of the Year award. The Jo Browne range includes skincare, solid perfume, eco-friendly bamboo bed linen and accessories and essential oils and diffusers.
Esker Fields founder, Maria Morgan, originally specialised in Reiki, Bio Energy and Aromatherapy where she saw the benefits of the essential oils in the products she was making for her clients. During the first pandemic lockdown, with her business closed, she decided to re-brand, rename and repackage her products - launching Esker Fields at the end of July 2020. Her products have been featured in editorials and on TV. Esker Fields skincare is handmade on the family dairy farm in Co. Louth and designed to improve the appearance of the skin, nails and hair as well as helping to relieve stress and anxiety, ease muscular pain and aid sleep.
Find Esker Fields at Stand J85
Rí na Mara
One of the more well-established companies exhibiting at Showcase 2022, the award-winning Rí na Mara family business was founded in 2004 in Connemara on the Atalantic coast. The company produces Ireland's leading luxury sea algae cosmetic brands using sustainable, hand-harvested seaweed from the purest marine waters in the world. Algae is a huge emerging trend in beauty at the moment but Rí na Mara have long been aware of the powers of this vitamin, protein and mineral rich natural ingredient. Certified organic seaweed extract is the main ingredient in a range of products which includes their Face Moisturiser, Facial Serum, Eye Cream, Facial Oil, Face Mask, Shower Gel and Seaweed Foaming Bath.
Find Rí na Mara at Stand D36
Berry Be Beauty
Founded by Lorna Venton, a holistic therapist and reflexologist, Berry Be Beauty uses a holistic approach to skincare, health and wellbeing. Located in North Dublin, the business makes natural beauty products and essential oil soy wax candles and reed diffusers. The skincare products are 100% natural, handmade and chemical-, paraben- and cruelty-free. The candles are non-toxic, non-carcinogenic and vegan. All Berry Be Beauty packaging is designed and printed in Dublin and 100% recyclable.
Find Berry Be Beauty at Stand J65
Literary Lip Balms
Literary Lip Balms is a range of natural skincare for people who love books. Taking inspiration from literature, they create skin-loving products with scents that transport you into the pages of classics such as Pride and Prejudice, The Picture of Dorian Gray and Murder on the Orient Express. The Norwegian founder of the brand, Vy Nguyen, rediscovered a passion for stories on moving to Ireland in 2016. The idea for the business came when she asked herself: “What would a fairytale smell like?”. The answer to that question is a range of products handmade in Dublin using only essential oils and natural oils/ butters with an emphasis on sustainability and quality.