The latest Future of Wellness report by McKinsey & Co. states that wellbeing is becoming more important than ever to consumers - particularly younger customers who are willing to spend more money than their predecessors to look and feel good. Many of them report that sleep, health and a 'better appearance' are important to them with haircare, skincare and mental wellbeing key considerations when it comes to how they spend their money. While there are many established brands of note at Showcase 2026 including Green Angel, The Nature of Things and Oxmantown, here are three brands to have on your radar.

AINMHÍ

With a Master’s degree in Chemistry, Sarah Farrar, spent years developing formulations for global brands, before establishing her own business AINMHÍ in 2023 - a natural, Irish skincare brand where ‘heritage meets science’. Showcase 2026 will see the brand exhibit for the first time at the show. Inspired by the beauty rituals of the past, AINMHÍ is about creating ethical, sustainable, natural and effective formulations that are scientifically tested and verified and cruelty free. The brand is currently stocked online as well as in a number of pharmacies and beauty spas. The range currently consists of three serums with gift sets on the way. 

Find AINMHÍ at Stand A30 in the Shelbourne Hall.

Sláinte Sea Moss 

Based in Foxford, Co. Mayo, and founded in 2022, Sláinte Sea Moss Skincare is an Irish-made, sea moss–infused skincare brand that blends the richness of Ireland’s coastlines with the warmth of Mexican culture. The brand already has an impressive range of retail clients that includes Shannon Airport, Ireland West Airport - Knock, Kylemore Abbey, Foxford Woollen Mills, Standún, The Flow Life and Skin Quartz in the UK and they also partner with luxury gifting company Ireland Exclusive.

The Sláinte Sea Moss Skincare range includes serums, moisturisers, facial and body bars and shampoo bars that are packed with organic, mineral-rich ingredients designed to nourish, protect and restore balance to the skin. Blending her Mexican roots with a deep appreciation for the Irish landscape, co-founder Jamie Dent was inspired by the purity of Irish sea moss and its benefits for the skin. Based around key values that include authenticity, well-being, sustainability and empowerment, the products are made with care and purpose to respect both the user and the planet.

Find Sláinte Sea Moss Skincare at Stand L45 in the Local Enterprise Office Showcase.

Naturally Balanced

Founded in 2023, Tracy McCarthy’s brand Naturally Balanced is a wellness brand dedicated to creating high-quality, natural oil blends that support healthy skin and overall wellbeing. Each blend is crafted with the intention to promote balance, calm and radiance - helping people connect with nature through simple, mindful self-care rituals. 

With an impressive list of stockists that includes Cork Craft Design, Horan’s Health Store, The Farm Shops, Organico Bantry, West Cork Collectives, Wild Rituals Scotland, Granny's Bottom Drawer, Kinsale Gift Collection and Quayside Gallery, the company is inspired by a deep passion for holistic health and the belief that what we put on our skin is just as important as what we put in our bodies. 

Thoughtfully blended formulations are designed to support healthy, radiant skin using only the finest natural ingredients. Transparency and sustainability is inherent to the brand ethos from where the oils are sourced to how the products are packaged. New for Showcase 2026 is the Harmonise Box - a health and wellness self care box containing the brand’s Harmonise Pillow Mist, Face & Body Oil, Pulse Point Roll-On and Self-Care Card.

Find Naturally Balanced at Stand L34 in the Local Enterprise Office Showcase.