“Crafty Intellectual Property Strategy: How to own and manage your most valuable creations”

20 Jan 2026
The Inspiration Stage

IP in the context of the craft industry, Economic importance of IP and innovation.

Key tips and common pitfalls, along with available IP supports.
 
Panel discussion on the "Practical experience of navigating the IP system while growing a craft business"

Moderator: Joe Doyle, IP Manager EI.


Panellists:   Stef McSherry, Founder/CEO - Irish Fairy Tails Ltd.  
                    Robert McNamee, Founder/CEO - Buff Barrier Ltd. 
                    Mary White, Director, Trademarks – Murgitroyd Ltd.